The Deciduous Fruit Development Chamber (DFDC-SA) was created in November 2007, with the strategic intent of transforming the deciduous fruit industry, that is inclusive of black farmers throughout the value chain. The DFDC-SA has a high level mandate of doubling the industry by 2050 through a transformation agenda.

MISSION:

To establish sustainable enterprises through mutually beneficial and strategic initiatives in growing black ownership within the Deciduous Fruit industry

VISION:

To be the transformation agent of the Deciduous Fruit Industry to develop meaningful black ownership in the Deciduous Fruit Economy

OBJECTIVES:

The below are not exhaustive of the DFDC strategy objectives, but seeks to indicate the high level intended outcomes:

  • Increase deciduous fruit industry footprint in other provinces

  • Representation of black farmers through the value chain

  • Equity to be 100% black owned with exit strategy